Technology keeps on evolving and Uganda’s case is any different as young technology engineers are not asleep. Ugandans have over the years invented applications aimed at solving issues that affect the nation and the East African region as a whole.
SK!P App is the latest application Uganda has recently welcomed. Launched by Moxie5 Marketing Agency, a full-service marketing powerhouse specializing in delivering results oriented marketing solutions to organizations. The application is aimed at enhancing streamlined events Management which include; self-check-in feature and real-time updates reduce administrative burdens, allowing marketing teams to focus on delivering high-quality content and experiences among others.
The launch attracted key industry personalities including Brig. Gen. Richard Karemire, Laura Kahuunga from the Ministry of Foreign Affairs, Albert Eco, Oil and Gas consultant and the proprietor of Sparkles Salon Ms. Donna Masolo among others.
The event was resumed with a live demo of mobile screen advertising, interactive sessions with key players in the events and marketing industry. The launch also had panel discussions from key marketing and events stakeholders including; Richard Zulu the CEO and Team Principal at Outbox, Diana Kaganzi, the Lead Product Manager at Stanbic Bank and Paul Lukandwa the founder and CEO of Netify IT who all highlighted the importance of welcoming and embracing new trends in technology in the existing marketing and advertising industry.
Appearing on the discussion panel, Stanbic’s Diana Kaganzi did justice to the day’s topic; ‘Transforming event engagement and marketing strategies through innovative technology,’ when she informed that such technologies save both time and money whilst achieving the intended goal with ease.
Kaganzi explained that event organizers in Africa have been facing major barriers in organizing and executing events greatly because they don’t center their events to the right people and don’t pay attention, rather ask themselves questions as to why they are inviting that particular section of people to their specific events.
“The biggest mistake key event players and organizations make is failing to define their target groups, those relevant for a certain discussion in specific fields. Also, I have realized that most startups, companies rush to lead with technologies rather than unveil a product or service without paying attention to the processes. You ought to lead with the processes (word) with clear definition of your target market among others.”
She further highlighted the need for organizations, companies and agencies to dwell more on key aspects including research, partnerships and talent investment among others so as to stay relevant in business or risk being driven out of business.
Speaking at the launch, Mr. Jeremy Nzabalinda, the CEO Moxie5 Marketing Agency explained that SK!P is an advanced self-check-in and conference management software designed and engineered to streamline the process of attending and participating in conferences; making it easier for attendees to connect, engage, and network with one another. The new application provides self-check-in software for guests attending conferences, workshops, corporate and general events among others.
Impact of SK!P
The application provides;
- Simplified Registration and Check-In.
Ease of Use: SK!P offers a seamless self-check-in process, reducing wait times and eliminating the hassles associated with manual registration. Attendees can quickly and easily check in using their mobile devices, Personalized Experience: Attendees receive personalized event schedules and notifications, ensuring they don’t miss out on important sessions and activities and customize events with best -in-class features like SMS &WhatsApp Marketing, Badge Design, Venue Diagramming, Integration of payment gateway.
- Enhanced Networking Opportunities.
Intelligent Matchmaking: SK!P uses intelligent algorithms to match attendees with similar interests and professional backgrounds, facilitating meaningful connections and fostering collaboration.
Real-Time Interaction: Attendees can use SKIP to find and connect with other participants in real-time, making networking more dynamic and efficient.
- Breaking Barriers to Connection.
Virtual Business Cards: SK!P enables the exchange of virtual business cards, ensuring that contact information is easily shared and stored, reducing the need for physical cards and enhancing sustainability.
Ice-Breaker Activities: The software includes built-in ice-breaker activities and prompts, helping attendees initiate conversations and build relationships effortlessly.
- Career Advancement.
Professional Growth: By facilitating connections with industry leaders and peers, SKIP helps attendees expand their professional networks, opening doors to new opportunities and career advancement.
Access to Resources: Attendees can access session materials, presentations, and additional resources through SK!P, ensuring they have the tools they need to continue learning and growing even after the event.
Benefits for Marketing Professionals.
- Improved Strategy and Execution.
Data-Driven Insights: SK!P provides valuable data and analytics on attendee behavior, preferences, and engagement, allowing marketers to refine their strategies and tailor their campaigns more effectively.
Enhanced Engagement: By fostering better connections and interactions among attendees, SKIP helps marketers create more engaging and memorable event experiences.
- Streamlined Event Management.
Efficient Operations: The self-check-in feature and real-time updates reduce administrative burdens, allowing marketing teams to focus on delivering high-quality content and experiences.
Customization: SK!P allows for customizable branding and messaging, ensuring that the software aligns with the event’s theme and objectives, Track event attendees in real time through managing lists in advance, assigning different access levels to different attendees, monitor attendees in real-time, instant response to rising issues among others.
- Greater Reach and Impact.
Extended Networking: The software’s ability to connect attendees in real-time ensures that the reach and impact of marketing efforts are maximized, leading to higher engagement and better outcomes.
Feedback and Improvement: Post-event surveys and feedback collection through SK!P provide marketers with actionable insights, helping them continuously improve future events and campaigns.
Ms. Brenda Wilson, The Managing Director of Moxie 5 said SK!P is more than just a conference management tool; “it is a revolutionary platform that transforms the way attendees engage, network, and grow both professionally and personally.
SK!P ensures that every participant gains the maximum value from their conference experience by simplifying processes, breaking down barriers, and enhancing connections. Whether you are a marketing professional looking to refine your strategies or an attendee seeking meaningful connections, SK!P is the ultimate tool to help them achieve their goals.”
