KCB Bank Uganda has renewed its commitment to serve customers and communities in the country better, following the launch of its new cultural transformation agenda. The Bank’s new culture is aimed at unlocking customer-centric behavior that demonstrates KCB Bank’s deliberation towards enhancing people’s lives.
Speaking at the launch of the Bank’s new culture, at the Protea Hotel by Marriot in Kampala last week, Mr. Edgar Byamah the Managing Director at KCB Bank Uganda said, “We have entered a new era that is dedicated to going above and beyond to serve our customers with the new purpose direction, For People, For Better.
Our previous purpose ‘Go Ahead’ served us well, a mantra that has enabled the bank to grow with its customers to date. It is good to embrace change and it signifies growth, a journey we would like to continue trekking with our customers.”
KCB Bank Uganda also changed its values to; Closer, Connected, and Courageous. “We have also given our values a facelift to showcase the Bank’s spirit to transform lives of the communities we serve by having the customer at the center of each decision, step, and action,” Byamah said.
“It does not make any meaningful difference if our goal is to transform the financial services landscape in our region when internally we are not aligned with the realities around us. We must remain intentional in our actions to become a purpose-led organization,” Ms. Agnes N. Mayanja the Executive Director of KCB Bank Uganda mentioned.
Mayanja further noted that the Bank is refocusing its efforts towards remaining a float of all trends to create opportunities and provide banking solutions for individuals and businesses that will enhance growth and their welfare.
“We want to be able to anticipate staff and customer needs, and become proactive in providing support both internally and externally, all while building a steady customer base with a sustainable and trusted brand DNA,” she added.
The renewed commitment follows the launch of a new culture transformation spearheaded by the KCB Group.
In a recent consumer poll conducted by Deloitte, purpose-led companies reported 30 percent higher levels of innovation and 40 percent higher levels of workforce retention than their competitors. The research also indicated that while traditional trends might dominate purchasing behavior, new opportunities exist to connect with customers through purpose.
