The Uganda Advertising Association (UAA), Uganda Marketers Society (UMS), and The Loeries Awards Company, a non-profit company administering awards for the brand communications industry, in Africa and the Middle East have announced their collaborative partnership for the upcoming 2nd Annual SilverBack Awards, set to take place on 18th November in Kampala.
The SilverBack Awards, established as a prestigious platform to recognize and honor outstanding achievements in the realm of marketing and advertising, has garnered significant attention and acclaim since its inception. Building on the success of the inaugural edition, the collaboration between UAA, UMS, and Loeries promises an even grander celebration of creativity, innovation, and excellence in the industry.
Speaking at the virtual partnership launch event, Frank Muthusi, Chairman of the Uganda Advertising Association said; “We are very excited to partner with Loeries and UMS. This year’s awards will be grander with more advertising, marketing, and Public Relations categroies catered for.
Loeries wil provide us with a world class judging platform, give us guidance and assist in the judging process hence setting the standards for the Silverback Awards even higher”.
David Balikudembe, President of the Uganda Marketers Society noted the importance of collaborative efforts to grow the professional standards of the industry saying,
“The participation of the Uganda Marketers Society in this joint awards exercise with our sister body, in addition to enhancing industry credibility and recognition, holds immense significance for the marketing community.
The collaborative approach fosters a culture of innovation, interdisciplinary collaboration, and professional growth, ultimately elevating the status of marketing as a strategic driver of business success across diverse sectors. By celebrating excellence and creativity within a broader context, such initiatives empower marketers to transcend conventional boundaries and make a lasting impact on both their organizations and the industries they serve.”
The 2nd Annual SilverBack Awards will serve as a platform to commend exceptional campaigns, outstanding professionals, and forward-thinking organizations that have pushed the boundaries of creativity and effectiveness. The awards ceremony will feature various categories spanning across print, digital, television, radio, and integrated campaigns, providing an inclusive representation of the diverse talent and strategies within the industry.
Preetesh Sewraj, C.E.O Loeries affirmed the platform’s partnership saying,
“We are so excited to bring a global level standard to the Silverback Awards which are already an amazing platform to recognize some of the best marketers and creatives from across Uganda and now we are here to help, assist and facilitate this work to ensure that the judging process and the governance around this is at the highest level itself.
We are excited to see all the amazing entries and all the amazing work from across Uganda coming in to the Silverback Awards this year.”
The SilverBack Awards is not only a celebration of creative brilliance but also a platform for knowledge sharing, networking, and inspiration. As the industry converges to celebrate this occasion, attendees can expect thought-provoking discussions, insightful panels, and opportunities to connect with industry leaders, creatives, and innovators.
Further details about the event, including categories, submission guidelines, and event dates, will be announced in the coming weeks.
