Ugandan multimedia conglomerate Next Media, on Wednesday, June 8, 2022, announced the launch of its new dedicated sports broadcasting channel, NBS Sport.
The Channel according to the sports enthusiasts and analysts, is a one of a kind in the Whole of East Africa and is anticipated will bring out the best in sports, analysis, live games commentary among others.
Available in HD and SD on DStv, StarTimes, Free-To-Air, and streaming exclusively on Afro Mobile,NBS Sports Channel will offer 24-hours live local sports in Uganda as well as international games including basketball,football,swimming,Golf and tennis among others.
Locally, the channel will kick off with live National Basketball League action between the UPDF Tomahawks and City Oilers and as well as proceed with telecasting all games happening in the country.
While launching the NBS Sports Channel, Mr. Joseph Kigozi, Next Media Deputy Group CEO and NBS Sport General Manager said, “We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content – Ugandan sport now has a home.”
Kigozi highlighted the need to harness income from sport and according to him, NBS Sport will enable stakeholders achieve a goal in that front.
“Sport can be a source of income for all stakeholders. A dedicated channel like NBS Sport is a great start on that journey. We look forward to working with all involved to make this a success.”
With partnerships already secured with federations, including the Federation of Uganda Basketball Associations, Uganda Boxing Federation, Uganda Athletics Federation, Federation of Motorsports Clubs of Uganda, the Pool Association of Uganda,and Uganda Chess Federation, among so many others, NBS Sport viewers can count on premium sports content, along with access to programming covering international sports news, magazine and highlights shows.
“NBS Sport allows us to play in a unique gap for an audience across demographics that we didn’t already do with our existing brands,” Kin Kariisa, the Next Media Group CEO, said.
Kariisa then added, “With NBS Sport, we want to play as big as we always do – we fully understand the mantle to add the deserved great value sports needs in this country, and we are hopeful that with our job done well, sports policy in our country will be positively affected.”
The ceremony held at Sheraton Hotel in Kampala, was graced by Deputy Speaker of the Parliament of Uganda, Rt. Hon. Thomas Tayebwa as the Guest of Honour who applauded the Next Media for such great innovation.
Other guests who were in attendance at the event included; the Minister of Information, Communications Technology and National Guidance, Dr. Chris Baryomunsi and State Minister for Sports, Hon. Hamson Obua among others.
