He’s Back in the Driver’s Seat!
Marketing maverick Colin Asiimwe has officially returned to MultiChoice Uganda as Head of Marketing—and he’s not here to play it safe.
After a high-impact run that saw him launch Pearl Magic Prime and pioneer local-first content strategies during the COVID-19 era, Colin is now back to steer powerhouse brands like DStv, GOtv, Showmax, and Pearl Magic into their next big chapter.
With deep industry roots, cross-border experience from Rwanda, and recent strategic training through the Reforge Growth and Marketing Strategy programs, Asiimwe brings both fire and finesse.
“The time to adapt and hasten is upon us,” Colin says. “Media consumers aren’t waiting and neither should we. The consumers are evolving faster than ever, and we must evolve with them. I’m excited to return at such a pivotal moment to help shape the next wave of strategic growth.”
Known for disruptive campaigns and strategic brand transformations across East Africa, Asiimwe’s return is a bold statement: MultiChoice is doubling down on innovation, relevance, and audience obsession.
Rinaldi Jamugisa, PR and Communications manager at MultiChoice Uganda, welcomed Colin’s return saying, “Colin brings back a powerful blend of creativity, strategy, and market insight. His energy and deep understanding of the Ugandan media consumer will be key to our continued growth and innovation.”
Welcome back, Colin. Let’s roll!
