After close to close to 20 years off the Ugandan market, on Friday, Nile Breweries Limited relaunched Chairman’s Extra Special Beer (ESB) to market and this time round, they responded to high consumer demand for a strong, refined beer that embodies leadership, ambition and success.
On it’s return, ESB came in a sophisticated 330 milliliter bottle with a sleek and modern label design offering a distinctive and premium experience as well as setting a new standard in Uganda’s beer offerings.
Offering a smooth taste, new premium look and 7% ABV, the new Chairman’s ESB is crafted for those who have dared to achieve their dreams. It boasts of a perfect balance of the highest quality barley malt and maize, delivering a full body feel and taste that sets it apart from other beers on the market.
Speaking at the exclusive launch event held at Onomo Hotel, Nakasero on Friday evening, Adu Rando, the Managing Director Nile Breweries, made it known that the overwhelming demand from consumers greatly inspired the company’s decision to bring back this beer.
“Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives. Over the last few years, we have received many requests to bring this brand back to the market. In addition, our recent market research has showed that the demand for a strong, yet smooth taste, and aspirational beer is high, so launching Chairman’s ESB back in the market became an obvious move. This brand represents power, dependability, and success. It is brewed for those who rise above the rest, and as we say, ‘Make Way for the Chairman”- Said Adu
Eric Malinga the Brand Manager Chairman’s ESB, highlighted how this refined beer offers consumers an opportunity to experience a unique and superior taste
“Chairman’s ESB is more than just another strong beer, it’s a statement. We have crafted it with the finest ingredients to ensure a rich, full-bodied taste that is bold yet smooth. This is a beer for those who have made their mark, for those who have risen to the top, and for those who truly embody what it means to be a Chairman. With this launch, we are giving our consumers an opportunity to experience something different, something extraordinary.”
The exclusive launch event brought together industry stakeholders, media, and beer enthusiasts for an interactive tasting session, allowing guests to experience the new Chairman’s ESB’s distinctive smoothness and bold character firsthand.
Meanwhile, the beer is now available in outlets across Kampala region.
