Pearl of Africa Star Search Campaign Launched

The Pearl of Africa (POA) Star Search, a campaign designed to identify and promote Uganda’s fresh musical talent has been launched Friday.

This campaign will give the youthful upcoming talent an opportunity to show case and develop their talent on a national platform.

The POA Star Search TV show concept will run from the 9th of April to the 17th of July 2021.

The search will focus on promoting musical talent that advances values of cultural development, national pride and exposing the beauty of the destination, Uganda. The event is premised on the power of creative arts as a tool for destination visibility and appeal. The show is aimed at finding our very own Pearl of Africa musician and tourism ambassador.

POA Star Search will be the largest and most prestigious national music and tourism competition for amateur and unsigned solo talent in Uganda. The show will commence by participants sending in their 2-minute audition videos online; sixteen (16) of the best acts will selected for the four (4) regional music retreats & tourism challenges.

The retreat will determine the top 12 finalists who will then proceed to the boot camp where they will be thoroughly trained on music and Ugandan tourism. Finally, the selected top 12 will take part in the elimination shows. The shows will have popularly known Ugandan artists and tourism experts that will feature as judges and jury.

The exciting judge’s lineup includes Cindy Sanyu, Navio, Bismark Amumpaire and Joanita Kawalya.The jury will make an appearance on each elimination show and cast a vote; some of the notable jury members include Eddy Kenzo, UTB CEO Lilly Ajarova, Amos Wekesa, Abbey Mukiibi, Moses Matovu, Ykee Benda, Lydia Jasmine, Lillian Mbabazi, Levixone, Pallaso and Suzan Kerunen among others.

The show will have Judges Bismark Amumpaire,Cindy Sanyu,Navio and Joanita Kawalya.

POA star Search will also include performances from Ugandan artists as well as mentorship and panel sessions on topics around discovering Uganda’s culture and tourism through music.

We are honored to announce our partners for this year’s Pearl of Africa Star Search are Ministry of Tourism, Wildlife & Antiquities, Uganda

Tourism Board, MTN Uganda, Coca-Cola, NBS television, Talent Africa, Radiant, Graphics Systems, Uganda Talent Managers Association,House of DJs, TAG Studios, Uganda Wildlife Authority, Uganda Wildlife Education Centre and the Uganda Musicians Association.

The POA Star Search is a TV show concept that will run from the 9th of April to the 17th of July 2021. The audience can follow all the excitement through a reality TV show that will air on NBS TV, Sanyuka TV and online via the POA Star social media platforms.

One of the Cultural groups entertaining guests at the launch held Friday at Kingdom Kampala.

Asked how they feel about being a part of this experience, here is what some representatives had to say, “It feels good to be a part of an initiative that promotes local talent and gives us all an opportunity to travel around the country showcasing the tourism potential and destinations in Uganda.” – Godfrey Kiwanda (Minister of State for Tourism, Wildlife and Antiquities)

“POA Star will give a platform to your aspiring tourism ambassadors in Uganda by recognizing and rewarding the participants that excel in the competition, with that said, I’m also excited to see all the great talent that comes out of this,” said UTB’s Sandra who spoke on behalf of Lily Ajarova, CEO, Uganda Tourism Board.

“I am very excited. Uganda is historically so beautiful and has very many talented individuals looking to get their names out there, this is an amazing opportunity to showcase all of this, and we are absolutely pleased to be a part of it.” – Joseph Kigozi (Deputy CEO, NBS TV)

Ali Alibhai, revealed that, “Talent Africa is very excited to the be the event management and production company organising the Pearl of Africa Star Search. We look forward to creating an annual platform that will search for fresh new talent and explore the Uganda’s amazing tourism destinations at the same time.”

All the events and shoots will be under strict Ministry of Health Guidelines and SOPs.

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