My POATE 2025 Experience: A Festival of Culture, Laughter, and Unity, Benjamen Emuk alias Benjie writes!
I had the privilege of attending both the opening and closing ceremonies of the 9th Pearl of Africa Tourism Expo (POATE 2025)—and what an experience it was! Held at Speke Resort Munyonyo, this year’s edition showcased Uganda in all her glory: culture, music, investment potential, tourism innovation, and endless entertainment. I met excited delegates from across the globe—many of whom confessed they wouldn’t dare miss the next edition after what they witnessed this year.
A Perfect Send-Off
The grand finale on May 24th at Lakeside Gardens was more than just an event—it was a cultural explosion. The day’s activities began with a boating regatta experience on Lake Victoria, setting the tone for what would become an unforgettable evening.
DJ Tony was first to warm up the crowd with masterful deejay mixes that got guests on their feet. The mood was set—vibrant, energetic, and full of anticipation.
This was followed by a breathtaking showcase from the Crane Performers, who represented Uganda’s diverse ethnic identities through traditional music and dance. Their rhythm, choreography, and colorful attire painted a beautiful tapestry of Uganda’s cultural wealth.
Then came one of the most visually compelling moments of the night—the IGC fashion showcase. Co-founded by Katende Godfrey, the pioneering label reimagined Lubugo (barkcloth) into stunning modern outfits, blending sustainability with heritage. The pieces didn’t just walk the runway—they told stories.
Tuning into Roots: Otim Alpha’s Sonic Masterclass
One of my favorite highlights came when Otim Alpha, widely recognized as the pioneer of Acholitronix, took the stage. His blend of electronic music with traditional Acholi ‘Larakaraka‘ instruments drew the crowd in, especially those familiar with his Northern roots. His set bridged Uganda’s musical past and future—and introduced many to a whole new cultural beat.
Let the Laughter Begin
Only after all this did comic Patrick Salvador return to the stage to introduce the next act with his classic charm: “Ladies and gentlemen, right about now, I want you to join me in welcoming my colleagues, my friends, the most talented comedians—one of them is smaller than the other—make some noise for Madrat and Chiko!”
Dancing onto the stage, Madrat and Chiko began by thanking the Ministry of Tourism, Talent Africa, and sponsors like Uganda Waragi for a well-organized POATE. They didn’t waste time before launching into their signature tribal jokes.
They had us rolling with laughter, mimicking how different Ugandan tribes behave in church. For example, how Banyankole sing in Runyankole and then suddenly switch to English, often awkwardly, “I want to sank de loodo…”(“I want to thank the Lord,” in their best English.)
They also parodied different ways people greet after long separations including; The British: “Oh, it’s been long! You’re lost!” The Americans: “What the f***! Where the f*** have you been!” The Baganda: Turning a simple greeting into a 10-minute nostalgic catch-up whereas The Acholi: Greeting each other with energy that sounds like they’re quarreling—but it’s all love.
They even roasted Salvador for his role in the Explore Uganda campaign. “While exploring the west, one Muzungu thought Salvador was a chimpanzee!” The laughter was non-stop—it felt like free therapy.
Salvador’s ATM Theory
In between segments, Salvador shared hilarious insights on wealth, “Rich people are respected—even by ATMs. You see people like Aly Alibhai of Talent Africa? When he walks into a bank, even the askari salutes. He goes to the ATM just to withdraw. But us poor people? We get three options: Check Balance, Withdraw, Deposit. First, we check balance—then it says Insufficient Funds! Now you’re moving ATM to ATM like maybe the first one made a mistake!”
DJ Suuna Ben & The Grand Finale
Just when we thought we’d seen it all, Suuna Ben hit the turntables. It was pure magic. His set may have lasted just under 40 minutes, but no one stood still. People were on their feet, dancing like they were under a spell. Even the bazungu were caught in the rhythm!
The night ended on a nostalgic high with *Blu 3—Jackie Chandiru, Lillian Mbabazi, and Cindy Sanyu—taking us back with songs like Hitaji, Mutima Gwange, Nsanyuka Nawe, and Sanyu Lyange. It was a full-circle moment—bringing the past into the present with class and flair.
Final Reflections
POATE 2025 was more than just a tourism expo—it was a celebration of Uganda’s heart and soul. From culture and comedy to fashion and music, the event proved that Uganda is not just a destination—it’s an experience. I left inspired, energized, and incredibly proud to call this beautiful nation my home.
If there’s one event to bookmark in 2026, let it be POATE.
