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Radiant Pumps Over Shs50m into Lydia Jazmine’s Inaugural Concert

Radiant is pleased to announce the sponsorship of Lydia Jazmine’s first ever concert dubbed ‘First-Born’ Concert scheduled to take place on the 1st of March 2024 at Hotel Africana.

Lydia Jazmine, who is staging her first-ever concert since joining the music industry 10 years ago, is the brand ambassador of Radiant, a leading lifestyle, beauty and personal care brand in Uganda and across Africa.

Lydia Jazmine receives gifts from Radiant.

Speaking to Kampala Sqoop’s Emuk Benjamen, Robert Kitenda, Head of Marketing and Corporate Affairs revealed that, “Jazmine joined us as a brand ambassador over two years ago, and we are so proud of the work she has accomplished for Radiant but also as an artist. We congratulate her on staging her maiden concert and this is why we are proud to invest up to Shs50m in the First-Born concert.’’

At the concert, Radiant will be unveiling a new brand identity that comprises a new logo and other products that have been developed with world class precision and tailored to the customer’s needs and feedback.

‘’Radiant has consistently served customers with products that make them shine and feel great. Our dedication to customer satisfaction and innovation remains unwavering. The fresh look of Radiant has been designed to deliver exactly what you need to have good hair days and feel great every single day that you use Radiant products.

We renew our commitment to providing unparalleled quality, exceptional service, and a curated selection of Radiant products,” said Lilian Kansiime, Category Manager, Radiant.

Singer Lydia Jazmine, who has been the Radiant brand ambassador for the last two years, continues to rely on Radiant products to maintain her extremely lofty standards of always looking good.

‘’I am privileged to have been contracted to share my experience with Radiant. The truth is, I would freely recommend Radiant to all my girls. Radiant products work. They deliver that perfect hairdo that you always aim for when you go to the salon. I invite all my fans to come to my concert and experience the Radiant fresh look. You will thank me later,’’ said Jazmine.

At the concert, Radiant will offer free salon services and products to revelers, so that they can experience first-hand the magic of Radiant products.

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